How to Make Your CRM Your Greatest Asset

Your CRM should be your company’s greatest sales asset, but, in reality, it is often treated as an annoying technology platform that salespeople, project managers, and many other employees are required to use. Why is that? Why do employees not take it seriously? It could be that it is the third CRM in 2 years. […]

3 CRM Features that will boost your Sales and Marketing

As much as we enjoyed the holidays and ringing in the new year, it is time to get back to business…literally. We hope that you are anticipating success and growth in 2019 with your business. Effective marketing and selling are keys to growth and benefitting from your CRM’s features will help close more sales and […]

Engage, Relate, Convert – Using a CRM to Make Your Life Easier

Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent. These are powerful statistics to consider as we move toward 2019. What […]

More Sales Less Effort

Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The buyer defines their problem and researches options to solve it Decision: […]

Generating New Sales with Existing Clients

I would like to share with you a story that is very common in marketing. Our client,  NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past, doing it the “same old” way seemed to work. In […]

How CRM Can Help You Convert Leads

Just as your sales and marketing teams collaborate when trying to secure a prospective client, so should your marketing and sales software. So, for your business to be successful, every department needs to know what works for each other. For example, a marketer producing a potential lead and knowing exactly how this customer came to […]

Why Do Salespeople Need CRM?

Ask any salesperson, and they’ll say that the biggest challenges they face are how to qualify/follow-up on leads and how to prioritize sales activities. Our universal economy buys, sells, and communicates in numerous ways. The competition is everywhere, many with easy market entry, thereby intensely increasing competition. Satisfied clients spread the word; so do disgruntled […]

Selling Smarter With CRM

Would you like to increase your sales without increasing your effort? Sure, but how? The key is to sell smarter, not harder. But most people in sales think that that it takes more work to generate more sales. Not true! CRM is the answer to your questions. Why? Because it allows you to organize your […]

Streamline Your Business With CRM – Part 2

Here are more ideas as to how you can streamline your workflow automation: Sales Process – It makes no sense (and sometimes is geographically impossible) for sales managers to personally meet daily with sales staff. But it DOES make sense to keep them up-to-date with potential leads that can easily be entered into a CRM […]

Targeting Prospects (Part 2)

In Part 1, we wrote about quality management guru, Dr. Joseph M. Juran, who referenced the 80/20 Rule (Pareto’s Principle), as a useful tool to help business owners prioritize and manage their work focus. He determined that 80% of a company’s business’ revenue comes from 20% of its top clients. We focused on the 80/20 […]

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