Four ways to keep your client relationship strong after the Sales Funnel

Recently, we shared with you how to attract qualified leads and nurture them in your sales funnel and also how to prevent middle of the sales funnel starvation. Every touchpoint in your sales funnel plays a significant role to lead a prospect through the sales process and ultimately converting them as a client. After they […]

3 Ways to Attract Qualified Leads and Nurture Them in Your Sales Funnel

Nearly every company wants to fill its sales funnel with leads to close more sales quicker. Why? No leads. No sales. It is that simple. As a company fills its sales funnel with leads, a part of its the sales process is nurturing the qualified and weeding out the unqualified leads. What happens when you […]

Don’t Starve the Middle of Your Sales Funnel

The sales funnel is a great visual to help us understand where a prospective customer is in the sales process. What happens to your prospect as it moves through your funnel will determine if that prospect becomes a new client or gets stuck in the funnel’s middle due to malnutrition. The funnel starts with prospect […]

Email Marketing is Dead…Wait…No, It is NOT Dead

Email marketing is dead. Email marketing is NOT dead. Email marketing is dead. Email marketing is NOT dead. Every few months, new studies are releasing supporting both sides of the coin. The fact is, email marketing is NOT dead. Instead of going in circles with the email marketing is dead/not dead debate, we think time […]

How to Make Your CRM Your Greatest Asset

Your CRM should be your company’s greatest sales asset, but, in reality, it is often treated as an annoying technology platform that salespeople, project managers, and many other employees are required to use. Why is that? Why do employees not take it seriously? It could be that it is the third CRM in 2 years. […]

3 CRM Features that will boost your Sales and Marketing

As much as we enjoyed the holidays and ringing in the new year, it is time to get back to business…literally. We hope that you are anticipating success and growth in 2019 with your business. Effective marketing and selling are keys to growth and benefitting from your CRM’s features will help close more sales and […]

Engage, Relate, Convert – Using a CRM to Make Your Life Easier

Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent. These are powerful statistics to consider as we move toward 2019. What […]

More Sales Less Effort

Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The buyer defines their problem and researches options to solve it Decision: […]

Generating New Sales with Existing Clients

I would like to share with you a story that is very common in marketing. Our client,  NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past, doing it the “same old” way seemed to work. In […]

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