How to Make Your CRM Your Greatest Asset

Your CRM should be your company’s greatest sales asset, but, in reality, it is often treated as an annoying technology platform that salespeople, project managers, and many other employees are required to use. Why is that? Why do employees not take it seriously? It could be that it is the third CRM in 2 years. […]

In the New Year, Revisit Your Marketing Strategy

Your marketing strategy is a high-level plan of action set to achieve your goals. How do you know if your marketing strategy is working? Companies use data, collected from the implementation of the strategy’s tactics, to help them make informed decisions, make necessary adjustments, and stay on track to achieve their goal. Here are 4 […]

3 CRM Features that will boost your Sales and Marketing

As much as we enjoyed the holidays and ringing in the new year, it is time to get back to business…literally. We hope that you are anticipating success and growth in 2019 with your business. Effective marketing and selling are keys to growth and benefitting from your CRM’s features will help close more sales and […]

Sharing our Five Favorite Blogs of 2018

On behalf of the CCC TEAM, I want to wish you a very happy holiday season and a very happy and healthy New Year. We hope your holiday season is filled with joyous celebrations, family gatherings, new memories, and some good “kick back time”! As we close one year and begin the next, we reflect […]

Engage, Relate, Convert – Using a CRM to Make Your Life Easier

Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent. These are powerful statistics to consider as we move toward 2019. What […]

Incorporate CRM into Your Social Media Strategy

Move over email marketing. Social media has now taken over as the 21st century’s preferred marketing campaign. Studies show that people visit their various social media accounts at least 15 times a day! So, it’s no wonder why many small businesses are embracing social media as a method of customer service and marketing. But …. […]

Do you have a customer-centric digital marketing strategy?

If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It could be Google adwords. Many of us tend to […]

More Sales Less Effort

Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The buyer defines their problem and researches options to solve it Decision: […]