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What is the cost of following bad leads?

What is the cost of following bad leads?

Oct 25, 2022 | CRM, CRM Implementation, Customer's Journey, Sales Funnel

As business owners, we need leads to generate new business. It doesn’t matter if you are B2B or B2C, you need leads to keep your business alive. There is a school of thought that many business owners adopt, and that is, just get me the lead and I’ll do the rest....
3 Ways to Build Lasting Customer Relationships in the Holiday Season and Beyond

3 Ways to Build Lasting Customer Relationships in the Holiday Season and Beyond

Oct 10, 2022 | CRM, CRM Implementation, Customer Relationship

As we publish this article, it is the middle of October. The trees are turning colors, the air is cooling, and we are starting to think about the holidays, family gatherings, and traditions. On a business level, we are thinking about holiday parties, client...
7 things to look for in CRM software for small business

7 things to look for in CRM software for small business

Sep 26, 2022 | CRM, CRM Implementation, Sales, Sales Funnel

Shopping for CRM software can be like shopping for a vehicle. When you look for a vehicle, you need to decide if you are looking for a sedan, SUV, or truck. Do you need all-wheel drive or front-wheel drive? Do you need extra safety features like lane-change indicators...
How to Introduce a New Product to your Customers with your CRM

How to Introduce a New Product to your Customers with your CRM

Sep 19, 2022 | CRM, CRM Implementation, Drip Campaign, Lead Source, Segmentation

In our last blog, we shared the story of Gerald Manes who owns a security system installation company called GMInstalls. From the time he implemented his company’s CRM, the quality of leads increased and the cycle to close a sale shortened. Gerald was happy and began...
Marketing and Sales Pain Points and How to Overcome them

Marketing and Sales Pain Points and How to Overcome them

Sep 13, 2022 | CRM, CRM Implementation

Gerald Manes, known as GM, owns a security system installation company and employs 5 salespeople, 10 technicians, and 2 administrators. GM also oversees marketing and sales. Over 2 years ago, he decided to implement a CRM (customer relationship software). He was...
6 Reasons Why Your Sales Team Needs a CRM

6 Reasons Why Your Sales Team Needs a CRM

Jul 6, 2022 | CRM, CRM Implementation, Sales, Sales Manager

Leads are coming in through different channels including your website and networking events. You need to increase the number of salespeople in your business so you can manage, nurture, and convert more leads into sales, so you start hiring. As you hire salespeople,...
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