Feb 23, 2021 | Buyer's Journey, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]In our previous blog, we shared the difference between the Buyer’s Journey and the Customer’s Journey. There is a misconception that they are one and the same, but this is not true. They are different. Therefore, it is important to...
Feb 16, 2021 | Buyer's Journey, CRM, CRM Implementation, Customer's Journey, Uncategorized
[vc_row][vc_column][vc_column_text]We have all heard the term, Buyer’s Journey. We have also heard the term, Customer’s Journey. Do they mean the same thing? If they are the same, do I pick a term and run with it? If they are not, which “journey” do I build my CRM’s...
Feb 9, 2021 | CRM, Marketing Campaign, Uncategorized, User Experience
[vc_row][vc_column][vc_column_text]Every marketing professional will tell you the importance of Google Analytics, so you can see how people come to your site. It will help you see how long they are on your website, which pages they visit, and some demographic...
Feb 2, 2021 | Networking, Referral Network, Sales, Uncategorized
[vc_row][vc_column][vc_column_text]It used to be that we could go to networking events, grab a coffee, shake hands, have a conversation, and end with exchanging business cards for follow-up. Now networking is almost all virtual. It seems this will not change any time...
Jan 26, 2021 | Inbound Marketing, Referral Network, Uncategorized
[vc_row][vc_column][vc_column_text]When a customer, referral source, or friend refers friends, family, and acquaintances to your business, you are almost guaranteed a new quality customer. How you treat your referral source after their initial referral will determine...
