Jul 12, 2022 | Buyer's Journey, CRM, Sales Funnel
Regardless of what you sell, your prospects move through 1 to 4 phases of your sales cycle: Awareness, Interest, Decision, and Action (or Conversion) based on whether they convert to clients or drop out earlier in your sales cycle. At each phase, outreach can be...
Sep 20, 2021 | Buyer's Journey, CRM, Uncategorized
[vc_row][vc_column][vc_column_text]Why do people contact you? They contact you because you offer a solution to their need. Your solution could be an insurance policy, lawn care maintenance, accounting services, or supplying materials like metal or wood. Whatever it...
Mar 2, 2021 | Buyer's Journey, CRM Implementation, Customer's Journey, Follow Up Fatigue, Uncategorized
[vc_row][vc_column][vc_column_text]When a prospect makes a purchase, whether it is a product or service, they leave the Buyer’s Journey and enter the Customer’s Journey. The Customer’s Journey is their relational experience with you, the business, after the purchase....
Feb 23, 2021 | Buyer's Journey, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]In our previous blog, we shared the difference between the Buyer’s Journey and the Customer’s Journey. There is a misconception that they are one and the same, but this is not true. They are different. Therefore, it is important to...
Feb 16, 2021 | Buyer's Journey, CRM, CRM Implementation, Customer's Journey, Uncategorized
[vc_row][vc_column][vc_column_text]We have all heard the term, Buyer’s Journey. We have also heard the term, Customer’s Journey. Do they mean the same thing? If they are the same, do I pick a term and run with it? If they are not, which “journey” do I build my CRM’s...
