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Converting Prospects to Clients and how your CRM makes it easy

Converting Prospects to Clients and how your CRM makes it easy

Jul 12, 2022 | Buyer's Journey, CRM, Sales Funnel

Regardless of what you sell, your prospects move through 1 to 4 phases of your sales cycle: Awareness, Interest, Decision, and Action (or Conversion) based on whether they convert to clients or drop out earlier in your sales cycle.  At each phase, outreach can be...
Use your CRM to answer prospect questions before they ask

Use your CRM to answer prospect questions before they ask

Sep 20, 2021 | Buyer's Journey, CRM, Uncategorized

[vc_row][vc_column][vc_column_text]Why do people contact you? They contact you because you offer a solution to their need. Your solution could be an insurance policy, lawn care maintenance, accounting services, or supplying materials like metal or wood. Whatever it...
Practical Ways to Use Your CRM to Lead Customers Through the Customer’s Journey

Practical Ways to Use Your CRM to Lead Customers Through the Customer’s Journey

Mar 2, 2021 | Buyer's Journey, CRM Implementation, Customer's Journey, Follow Up Fatigue, Uncategorized

[vc_row][vc_column][vc_column_text]When a prospect makes a purchase, whether it is a product or service, they leave the Buyer’s Journey and enter the Customer’s Journey. The Customer’s Journey is their relational experience with you, the business, after the purchase....
Practical and Effective Ways to Use Your CRM in the Buyer’s Journey

Practical and Effective Ways to Use Your CRM in the Buyer’s Journey

Feb 23, 2021 | Buyer's Journey, CRM Implementation, Uncategorized

[vc_row][vc_column][vc_column_text]In our previous blog, we shared the difference between the Buyer’s Journey and the Customer’s Journey. There is a misconception that they are one and the same, but this is not true. They are different. Therefore, it is important to...
Buyer’s Journey vs the Customer’s Journey. What’s the difference?

Buyer’s Journey vs the Customer’s Journey. What’s the difference?

Feb 16, 2021 | Buyer's Journey, CRM, CRM Implementation, Customer's Journey, Uncategorized

[vc_row][vc_column][vc_column_text]We have all heard the term, Buyer’s Journey. We have also heard the term, Customer’s Journey. Do they mean the same thing? If they are the same, do I pick a term and run with it? If they are not, which “journey” do I build my CRM’s...
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