Do you have a customer-centric digital marketing strategy?

If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It could be Google adwords. Many of us tend to […]

Is My Website Trustworthy?

Your business is built on trust. In this Age of Technology, within the first five seconds, prospective clients go online to “check out your business” by Googling you, looking you up on LinkedIn, Facebook, and Twitter. And, for sure, your website will speak volumes of your company! Will it pass muster? Here are some ideas: […]

How CRM Can Help You Convert Leads

Just as your sales and marketing teams collaborate when trying to secure a prospective client, so should your marketing and sales software. So, for your business to be successful, every department needs to know what works for each other. For example, a marketer producing a potential lead and knowing exactly how this customer came to […]

Better Email Campaigns with CRM

Are you bombarded with tons of messages and offers? Do you just DELETE them without reading? Nowadays, it’s tough for marketers to gain customers’ attention since everyone’s in marketing today. There’s social media and blogs, where information can be shared with mind-boggling speed. As such, customers have become increasingly picky, discriminating and tech-savvy. They’ll leave […]

Targeting Prospects (Part 2)

In Part 1, we wrote about quality management guru, Dr. Joseph M. Juran, who referenced the 80/20 Rule (Pareto’s Principle), as a useful tool to help business owners prioritize and manage their work focus. He determined that 80% of a company’s business’ revenue comes from 20% of its top clients. We focused on the 80/20 […]

Targeting Prospects (Part 1)

In the late 1800s, Italian economist Vilfredo Pareto developed a scientific plan that described the unequal distribution of wealth in his country. He noticed that 20% of the people accounted for 80% of the wealth. In the late 1940s, quality management guru, Dr. Joseph M. Juran, referenced the 80/20 concept as Pareto’s Principle, a useful […]