3 Reasons Surveys Are Still Relevant

Recently, we launched a CRM survey to learn more about our industry and collect qualified data. Now before you think of someone like the Survey Ladies episode of the 1990’s cartoon, Animaniacs, we want to share 3 reasons why surveys are still relevant for marketing research and why you should consider working them into your marketing strategy.

  1. Receive real feedback from real people concerning your product, service, or industry.

    Surveys allow your customers to tell you how they feel and what they want or need. Since we as business owners are so close to our product, service and industry, surveys bring us down out of the expert cloud to hear from real people using the very products or services we have sold them. We often make assumptions about our customers’ perceptions of what we sold them, how prospects buy and make decisions, and what our customers want. Surveys deliver real feedback.

  2. Position yourself as an industry leader by engaging on relevant industry topics.

    Surveys present a unique opportunity to spotlight its author, your company, by posing key questions and compiling the results. Data is great but information leads to knowledge. Business people seek knowledge and, when you author meaningful results, your target market will view you as the guru and “go to” resource. These results become the content for your websites and digital marketing channels expanding the range of your industry engagement.

  3. Make better decisions with precise data gathering

    Google Analytics, Facebook Insights, and platforms like Crazy Egg can help us understand user behavior online, but what about everyday engagement? None of these tell you how your client interacts with your product, your customer service group or perceives your industry day-to-day. Surveys give you the freedom to ask the right questions which results in precise data when you hear it straight from your customer. You can effectively gather information from customers from around the world and provide valuable information to help you make better decisions from design to user experience to marketing content.

Surveys are a great way to engage with clients, prospects and industry members. They produce insights into business practices, deliver real time answers and may uncover unhappy customers. Even in that dire case, it gives your business the chance to respond.  Nothing replaces engaging directly with customers and surveys are one way to stay ahead of the competition.

In our next blog, we will go a little deeper and share how you can effectively create your survey and market it. In the meantime, we would love you took the time to take our 1-minute survey. We will share the data after the survey ends and promise not to share your name or email. We value your feedback as well as your privacy.

Contact us for a FREE X2CRM Demo

Learn how X2CRM can help you sell more with less effort

FREE ebook:
Build More Revenue with Less Follow Up Fatigue

Recent Blogs

7 things to look for in CRM software for small business

7 things to look for in CRM software for small business

Shopping for CRM software can be like shopping for a vehicle. When you look for a vehicle, you need to decide if you are looking for a sedan, SUV, or truck. Do you need all-wheel drive or front-wheel drive? Do you need extra safety features like lane-change indicators...

How to Introduce a New Product to your Customers with your CRM

How to Introduce a New Product to your Customers with your CRM

In our last blog, we shared the story of Gerald Manes who owns a security system installation company called GMInstalls. From the time he implemented his company’s CRM, the quality of leads increased and the cycle to close a sale shortened. Gerald was happy and began...

Marketing and Sales Pain Points and How to Overcome them

Marketing and Sales Pain Points and How to Overcome them

Gerald Manes, known as GM, owns a security system installation company and employs 5 salespeople, 10 technicians, and 2 administrators. GM also oversees marketing and sales. Over 2 years ago, he decided to implement a CRM (customer relationship software). He was...

Request an X2CRM Demo