Mar 9, 2021 | CRM, CRM Implementation, Customer Relationship, Customer's Journey, Uncategorized
Your CRM is a great tool to help you build relationships with prospects and customers. In past blogs, we have learned how to guide prospects through the Buyer’s Journey and to educate your buyer, and build loyalty from a new customer. Your CRM is much more than a...
Mar 2, 2021 | Buyer's Journey, CRM Implementation, Customer's Journey, Follow Up Fatigue, Uncategorized
When a prospect makes a purchase, whether it is a product or service, they leave the Buyer’s Journey and enter the Customer’s Journey. The Customer’s Journey is their relational experience with you, the business, after the purchase. The goal of this experience is to...
Feb 23, 2021 | Buyer's Journey, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]In our previous blog, we shared the difference between the Buyer’s Journey and the Customer’s Journey. There is a misconception that they are one and the same, but this is not true. They are different. Therefore, it is important to...
Feb 16, 2021 | Buyer's Journey, CRM, CRM Implementation, Customer's Journey, Uncategorized
[vc_row][vc_column][vc_column_text]We have all heard the term, Buyer’s Journey. We have also heard the term, Customer’s Journey. Do they mean the same thing? If they are the same, do I pick a term and run with it? If they are not, which “journey” do I build my CRM’s...
Jan 6, 2021 | CRM, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]Many of us look at the new year as a time to set priorities and goals. We can all relate to the common personal goals such as exercise consistently, eat better, and sleep more. As business owners and leaders, we set priorities and...
Dec 15, 2020 | CRM, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]We live in an age of “instant”. Whether is checking social media while waiting for coffee at Starbucks or answering an email on a commercial break during a football game, we are accustomed to responding at a moment’s notice. This is...
