The Top 3 Social Media Management Platforms that will help you increase engagement and lead generation

Facebook. Twitter. Instagram. YouTube. Pinterest. LinkedIn. Many small businesses are on at least 3 of these platforms. Managing each account can be overwhelming, so social media management platforms were developed to help content managers manage their time and content. There are many good social media manager platforms available to small businesses, so it feels like […]

Tutorial: Using Facebook Business Manager to manage your pages, ad accounts and those who work on them

There is a very common scenario with small businesses and Facebook. It goes something like this. The small business realizes they need a Facebook page, so they task someone (employee, related, freelancer) to create the page. The individual creates the business page through their personal profile. Everything goes well…until…the individual is no longer associated with […]

3 Ways B2B Companies Can Start Using Social Media Effectively

It is a fact that social media is an effective tool for businesses. You can find many blogs and articles that share strategies on effective social media use, but it seems that most of these publications target B2C companies. You can learn how to curate content that fits into the different stages of the consumer’s […]

Incorporate CRM into Your Social Media Strategy

Move over email marketing. Social media has now taken over as the 21st century’s preferred marketing campaign. Studies show that people visit their various social media accounts at least 15 times a day! So, it’s no wonder why many small businesses are embracing social media as a method of customer service and marketing. But …. […]

Building Bridges Between CRM and Social Media

What is social CRM? There are many skeptics out there, but one thing’s for sure. Social CRM is NOT a gimmick. Social CRM simply adds a social scope to the way you view and service your customers and your relationship with them. Why is social CRM important? We’re certain you’re familiar with this scenario: The […]