Feb 9, 2021 | CRM, Marketing Campaign, Uncategorized, User Experience
[vc_row][vc_column][vc_column_text]Every marketing professional will tell you the importance of Google Analytics, so you can see how people come to your site. It will help you see how long they are on your website, which pages they visit, and some demographic...
Feb 2, 2021 | Networking, Referral Network, Sales, Uncategorized
[vc_row][vc_column][vc_column_text]It used to be that we could go to networking events, grab a coffee, shake hands, have a conversation, and end with exchanging business cards for follow-up. Now networking is almost all virtual. It seems this will not change any time...
Jan 26, 2021 | Inbound Marketing, Referral Network, Uncategorized
[vc_row][vc_column][vc_column_text]When a customer, referral source, or friend refers friends, family, and acquaintances to your business, you are almost guaranteed a new quality customer. How you treat your referral source after their initial referral will determine...
Jan 20, 2021 | CRM, Referral Network, Uncategorized
[vc_row][vc_column][vc_column_text]Building your referral network will deliver a steady stream of new business when you target the right referrers and build a 2-way relationship with each one. Your Business Allies can bring you quality leads, through word-of-mouth or...
Jan 12, 2021 | CRM, Uncategorized
[vc_row][vc_column][vc_column_text]When we talk about our audiences in marketing, we usually talk about people that meet the criteria for our ideal customer. We look at buying behavior, need, age, and gender among other characteristics. There is another audience that...
Jan 6, 2021 | CRM, CRM Implementation, Uncategorized
[vc_row][vc_column][vc_column_text]Many of us look at the new year as a time to set priorities and goals. We can all relate to the common personal goals such as exercise consistently, eat better, and sleep more. As business owners and leaders, we set priorities and...
