May 11, 2021 | CRM, CRM Implementation, Uncategorized
We are living in the age of instant. Instant coffee. Instant news. Instant shopping. Because we live in an instant age, our prospects and customers expect quick responses and quotes. Every minute that they are waiting on us, increases the chances of them going...
May 3, 2021 | Branding, CRM, Marketing, Marketing Campaign, Uncategorized
Editors Note: We are excited to welcome Reggie Holmes, Enthuse Creative, LLC as a guest blogger. What do you do to establish your distinct, favorable, and memorable impression in the minds of your prospects and customers? How you position yourself and your...
Apr 28, 2021 | CRM, Project Management, Uncategorized
When someone mentions the words “project workflow”, what comes to mind? Project management software? Detailed tasks? Building something? All of these answers are correct. As you were thinking of answers, did CRM come to mind? Probably not and the main reason is that...
Apr 20, 2021 | CRM, Prospecting, Uncategorized
In our last article, we started with a story about Alice, a B2B business owner of a small HVAC company who services commercial properties. She used the data in her CRM to create the ideal prospect profile so she can be more effective in prospecting. Creating the ideal...
Apr 13, 2021 | CRM, CRM Implementation, Prospecting, Uncategorized
This is a story about Alice, a business owner of a small HVAC installation and service company. She works primarily in the B2B space by servicing owners and managers of commercial properties including shopping centers, hospitals, restaurants, and office buildings....
Apr 7, 2021 | CRM, CRM Implementation, Follow Up Fatigue, Uncategorized
Imagine if 50% of your new business came from current clients either directly or by referral? Wouldn’t that be great? More client time, less networking and much less Follow Up Fatigue (FUF). While the frequency of “repeat business” is different by industry, generating...
