Blog

Building Referral Sources that Produce Amazing Leads

As B2B businesses, we all love referrals. Why? The answer is simple. They usually come from qualified sources such as a customer or partner. Referrals already have a level of trust because they trust the referrer. When the referral becomes a customer, they are loyalty and retention as a customer is 16% higher than non-referral […]

4 things a small business website must have to convert sales

Your website is the online presence of your brand. It is always the second touchpoint experience for the user. We say second because the experience guides them to your website such as a social media post, a search engine result, a business card, or a conversation with you, the business owner. The initial touchpoint experience […]

4 Ways to Make Your Marketing Survey Successful

In our last blog, we shared the relevancy of a survey in marketing strategies. We shared the importance of real feedback from real people, positioning yourself as an industry leader, and making better decisions with precise data gathered from the survey. If you missed it, you can read “3 Reasons Surveys Are Still Relevant”. We […]

3 Reasons Surveys Are Still Relevant

Recently, we launched a CRM survey to learn more about our industry and collect qualified data. Now before you think of someone like the Survey Ladies episode of the 1990’s cartoon, Animaniacs, we want to share 3 reasons why surveys are still relevant for marketing research and why you should consider working them into your […]

The Sales Funnel: How to Get Marketing and Sales on the Same Page

Every business has a sales funnel. Some businesses have a very concise funnel with specific stages while other businesses manage their sales funnel loosely. If you were to ask business owners who is responsible, you will probably get mixed answers. Some will say Sales and others will say marketing is responsible for managing the funnel. […]

In the New Year, Revisit Your Marketing Strategy

Your marketing strategy is a high-level plan of action set to achieve your goals. How do you know if your marketing strategy is working? Companies use data, collected from the implementation of the strategy’s tactics, to help them make informed decisions, make necessary adjustments, and stay on track to achieve their goal. Here are 4 […]

Sharing our Five Favorite Blogs of 2018

On behalf of the CCC TEAM, I want to wish you a very happy holiday season and a very happy and healthy New Year. We hope your holiday season is filled with joyous celebrations, family gatherings, new memories, and some good “kick back time”! As we close one year and begin the next, we reflect […]

Do you have a customer-centric digital marketing strategy?

If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It could be Google adwords. Many of us tend to […]