Inbound Marketing

Drip Campaigns Are Not About You

We have been talking about drip campaigns over the last couple of weeks. If you missed them, you can read why drip campaigns are important and how you can begin a successful customer relationship with your drip campaign’s Welcome email. We have been spending time on the subject of drip campaigns, because they have a […]

What is a Drip Campaign and Why Should I Care?

When you hear the word drip, you probably think of annoying water drips from a faucet. In sales and marketing, drip is a good thing. A drip campaign is a marketing strategy that sends automated emails or “drips” with pre-written content to customers and prospects over time. A drip campaign is also referred to as […]

Email Marketing is Dead…Wait…No, It is NOT Dead

Email marketing is dead. Email marketing is NOT dead. Email marketing is dead. Email marketing is NOT dead. Every few months, new studies are releasing supporting both sides of the coin. The fact is, email marketing is NOT dead. Instead of going in circles with the email marketing is dead/not dead debate, we think time […]

Engage, Relate, Convert – Using a CRM to Make Your Life Easier

Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent. These are powerful statistics to consider as we move toward 2019. What […]

Is My Website Good Enough?

It’s “Key Performance Indicator” (KPI) time! Time for your company’s monthly sales and marketing meeting to update the team’s KPI. You’re thinking that the higher the number of visits is, the happier the bosses will be. After all, increasing inbound traffic means increasing sales, right?  Not necessarily. What sometimes gets “lost in translation” is the […]

Targeting Prospects (Part 2)

In Part 1, we wrote about quality management guru, Dr. Joseph M. Juran, who referenced the 80/20 Rule (Pareto’s Principle), as a useful tool to help business owners prioritize and manage their work focus. He determined that 80% of a company’s business’ revenue comes from 20% of its top clients. We focused on the 80/20 […]

Targeting Prospects (Part 1)

In the late 1800s, Italian economist Vilfredo Pareto developed a scientific plan that described the unequal distribution of wealth in his country. He noticed that 20% of the people accounted for 80% of the wealth. In the late 1940s, quality management guru, Dr. Joseph M. Juran, referenced the 80/20 concept as Pareto’s Principle, a useful […]