More Sales Less Effort

Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The buyer defines their problem and researches options to solve it Decision: […]

Generating New Sales with Existing Clients

I would like to share with you a story that is very common in marketing. Our client,  NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past, doing it the “same old” way seemed to work. In […]

How CRM Can Help You Convert Leads

Just as your sales and marketing teams collaborate when trying to secure a prospective client, so should your marketing and sales software. So, for your business to be successful, every department needs to know what works for each other. For example, a marketer producing a potential lead and knowing exactly how this customer came to […]

Building Bridges Between CRM and Social Media

What is social CRM? There are many skeptics out there, but one thing’s for sure. Social CRM is NOT a gimmick. Social CRM simply adds a social scope to the way you view and service your customers and your relationship with them. Why is social CRM important? We’re certain you’re familiar with this scenario: The […]

Key Components For A Successful CRM Implementation

Are you considering implementing a new CRM system in your business? Before doing so, it’s important to know that a CRM doesn’t just benefit your relationships with customers and prospects. It also supports communication among your team. Regardless of the industry, most of your staff will somehow be involved in your CRM system – reaching […]

Why Do Salespeople Need CRM?

Ask any salesperson, and they’ll say that the biggest challenges they face are how to qualify/follow-up on leads and how to prioritize sales activities. Our universal economy buys, sells, and communicates in numerous ways. The competition is everywhere, many with easy market entry, thereby intensely increasing competition. Satisfied clients spread the word; so do disgruntled […]

Selling Smarter With CRM

Would you like to increase your sales without increasing your effort? Sure, but how? The key is to sell smarter, not harder. But most people in sales think that that it takes more work to generate more sales. Not true! CRM is the answer to your questions. Why? Because it allows you to organize your […]

Better Email Campaigns with CRM

Are you bombarded with tons of messages and offers? Do you just DELETE them without reading? Nowadays, it’s tough for marketers to gain customers’ attention since everyone’s in marketing today. There’s social media and blogs, where information can be shared with mind-boggling speed. As such, customers have become increasingly picky, discriminating and tech-savvy. They’ll leave […]

Streamline Your Business With CRM – Part 2

Here are more ideas as to how you can streamline your workflow automation: Sales Process – It makes no sense (and sometimes is geographically impossible) for sales managers to personally meet daily with sales staff. But it DOES make sense to keep them up-to-date with potential leads that can easily be entered into a CRM […]