Dec 10, 2025 | CRM
Lead magnets are valuable offers that attract the right people, capture their contact information, and lead them to purchase. Concurrently, you get to see who the real prospects are! Core Magnet Principles Strong magnets: Offer specific value...
Nov 12, 2025 | CRM
For professional service companies like Edemco, a team of six, including three sales reps, the decision to implement a CRM wasn’t taken lightly, said Edith Demona, Edemco’s owner. Edemco’s team felt growing pains as it managed client service, marketing, and sales. ...
Oct 15, 2025 | CRM
Your personal touch is the reason buyers buy from you. As a seller of goods or services, connecting personally with your buyer builds the relationship needed to increase sales conversions. Personal Touch Obstacles Hurdles that reduce personalized...
Sep 28, 2025 | CRM
At Executive Management (EM), a consulting company of 10, the pressure to keep sales running smoothly is overwhelming. Edith Myers owns EM and will tell you, “Selling consulting services isn’t a walk in the park.” Edith and 3 sales reps feel the pressures from...
Sep 16, 2025 | CRM
As a business owner or VP of Sales, prospect follow up is a constant pressure. Many sales teams are overwhelmed and lack sales processes to lead prospects to buy. Often, business owners and sales teams use spreadsheets, phones, and sticky notes to manage and...
