Set Up Your CRM for Success to Avoid Hurting Your Business

Set Up Your CRM for Success to Avoid Hurting Your Business

Customer relationship management is a process for businesses to manage and interact with prospects and customers. Most people in the business refer to it as CRM, and, even more commonly, refer to the software they are using to manage their customer data. There are...
Want to close more sales? Segmentation is the Answer

Want to close more sales? Segmentation is the Answer

You want to reach more people and sell more with less effort. That is a fact. There are many channels you can use to reach more people. You can use social media, email, your website, and digital advertising to name a few. If you are creating general marketing for the...
Why a CRM Implementation Can Fail

Why a CRM Implementation Can Fail

Many businesses see the need for a CRM to manage their sales and marketing. However, choosing the best CRM can be overwhelming. In two previous articles, we talk about choosing a CRM to fit your business needs and 3 non-negotiables when shopping for a CRM. When you...