Email

Drip Campaigns Are Not About You

We have been talking about drip campaigns over the last couple of weeks. If you missed them, you can read why drip campaigns are important and how you can begin a successful customer relationship with your drip campaign’s Welcome email. We have been spending time on the subject of drip campaigns, because they have a […]

What is a Drip Campaign and Why Should I Care?

When you hear the word drip, you probably think of annoying water drips from a faucet. In sales and marketing, drip is a good thing. A drip campaign is a marketing strategy that sends automated emails or “drips” with pre-written content to customers and prospects over time. A drip campaign is also referred to as […]

Better Email Campaigns with CRM

Are you bombarded with tons of messages and offers? Do you just DELETE them without reading? Nowadays, it’s tough for marketers to gain customers’ attention since everyone’s in marketing today. There’s social media and blogs, where information can be shared with mind-boggling speed. As such, customers have become increasingly picky, discriminating and tech-savvy. They’ll leave […]