Sharing our Five Favorite Blogs of 2018

On behalf of the CCC TEAM, I want to wish you a very happy holiday season and a very happy and healthy New Year. We hope your holiday season is filled with joyous celebrations, family gatherings, new memories, and some good “kick back time”! As we close one year and begin the next, we reflect […]

Engage, Relate, Convert – Using a CRM to Make Your Life Easier

Forrester Research reports that leads nurtured in a customer relationship management (CRM) system will convert 47 percent of the time, and that conversion rates can improve by 300 percent with a CRM in place. Additionally, CRM can boost purchase value by 40 percent. These are powerful statistics to consider as we move toward 2019. What […]

Incorporate CRM into Your Social Media Strategy

Move over email marketing. Social media has now taken over as the 21st century’s preferred marketing campaign. Studies show that people visit their various social media accounts at least 15 times a day! So, it’s no wonder why many small businesses are embracing social media as a method of customer service and marketing. But …. […]

Do you have a customer-centric digital marketing strategy?

If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It could be Google adwords. Many of us tend to […]

More Sales Less Effort

Do you want to make more sales with less effort? If so, put your feet in your buyer’s shoes and imagine your buyer’s journey. The buyer’s journey, according to Hubspot, is a three-stage process. Awareness: The buyer realizes they have a problem Consideration: The buyer defines their problem and researches options to solve it Decision: […]

Generating New Sales with Existing Clients

I would like to share with you a story that is very common in marketing. Our client,  NoName, had a problem. Their sales were flat and their sales pipeline was shrinking. NoName was frustrated and the company’s salespeople were scratching their heads. In the past, doing it the “same old” way seemed to work. In […]

How CRM Can Help You Convert Leads

Just as your sales and marketing teams collaborate when trying to secure a prospective client, so should your marketing and sales software. So, for your business to be successful, every department needs to know what works for each other. For example, a marketer producing a potential lead and knowing exactly how this customer came to […]

Building Bridges Between CRM and Social Media

What is social CRM? There are many skeptics out there, but one thing’s for sure. Social CRM is NOT a gimmick. Social CRM simply adds a social scope to the way you view and service your customers and your relationship with them. Why is social CRM important? We’re certain you’re familiar with this scenario: The […]

Key Components For A Successful CRM Implementation

Are you considering implementing a new CRM system in your business? Before doing so, it’s important to know that a CRM doesn’t just benefit your relationships with customers and prospects. It also supports communication among your team. Regardless of the industry, most of your staff will somehow be involved in your CRM system – reaching […]