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When sales decline, Marketing and Sales start pointing fingers. The owner becomes upset and Department VPs become defensive. Even solopreneurs who wear both hats, need marketing and sales actions working together. Are Marketing and Sales At Odds Review best clients...
There are many reasons why businesses choose not to get a CRM including: Cost. We are too unique for a cookie cutter. They are too limited so we use spreadsheets. I know who my leads are. Loss of personal touch. It’s true – not every business needs a CRM so who...
In professional services, every lead is precious, as significant personal time is spent building relationships and trust. Selling services is different than selling soap and your time is spread across marketing, sales, and service delivery. What happens when...
So, you know your ideal client and your marketing initiatives are working. You generate leads but don’t win the ones you want. What’s missing? Lead Management Lead management focuses on building buyer confidence in you and reducing your buyer’s perceived...
How can you close more sales using your Know, Like And Trust (KLT) powers? It depends on where your lead is in its decision making and in your sales funnel. Why Should A Buyer Buy From Me? Your conversion rate is influenced directly by how you use your KLT powers at...
Charlie Jones (CJ) owns Civil Engineers Inc (CEI), with 3 salespeople and 7 engineers. CJ is involved in marketing, sales, client services, and administration. As CEI grew, it outgrew its ability to manage marketing and sales. As CJ said, “We did lead...
