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How do you know when marketing and sales are not aligned? Ask your sales funnel. A sales funnel shows whether marketing and sales are aligned by: Revealing lead types. Showing lead movement across funnel stages. Identifying where leads consistently stall. The funnel...
CRMs come in all sizes and shapes which can be confusing. As a business owner or VP of Sales, the right CRM will have significant impacts on your sales pipeline. What is a CRM? How do I know if I need one? What should I know before getting one? CRMs –...
What is your reaction when someone says, “I can sell my service to everyone” or “I don’t need a sales process”? I doubt the first unless you sell soap. On 2, buyers benefit from an organized selling process that makes buying easy. What can you do to improve...
Overcoming buyer objections starts before the objection is voiced, and salespeople can use several sales strategies to surface and resolve concerns early. How can you “preempt” objections? Objection Handling Principles Expect objections. They signal...
For professional service companies like Edemco, a team of six, including three sales reps, the decision to implement a CRM wasn’t taken lightly, said Edith Demona, Edemco’s owner. Edemco’s team felt growing pains as it managed client service, marketing, and sales. ...
Your personal touch is the reason buyers buy from you. As a seller of goods or services, connecting personally with your buyer builds the relationship needed to increase sales conversions. Personal Touch Obstacles Hurdles that reduce personalized...
