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As a business owner or VP of Sales, prospect follow up is a constant pressure. Many sales teams are overwhelmed and lack sales processes to lead prospects to buy. Often, business owners and sales teams use spreadsheets, phones, and sticky notes to manage and...
More Sales, Less Risk – Sounds like a TV commercial! Roberts Public Relations found itself in a tough spot: sales had declined for two years straight. Robert, the owner, and two sales reps juggled marketing and sales tasks, without formal processes. The Struggles...
When sales decline, Marketing and Sales start pointing fingers. The owner becomes upset and Department VPs become defensive. Even solopreneurs who wear both hats, need marketing and sales actions working together. Are Marketing and Sales At Odds Review best clients...
There are many reasons why businesses choose not to get a CRM including: Cost. We are too unique for a cookie cutter. They are too limited so we use spreadsheets. I know who my leads are. Loss of personal touch. It’s true – not every business needs a CRM so who...
In professional services, every lead is precious, as significant personal time is spent building relationships and trust. Selling services is different than selling soap and your time is spread across marketing, sales, and service delivery. What happens when...
So, you know your ideal client and your marketing initiatives are working. You generate leads but don’t win the ones you want. What’s missing? Lead Management Lead management focuses on building buyer confidence in you and reducing your buyer’s perceived...
