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So, you know your ideal client and your marketing initiatives are working. You generate leads but don’t win the ones you want. What’s missing? Lead Management Lead management focuses on building buyer confidence in you and reducing your buyer’s perceived...
How can you close more sales using your Know, Like And Trust (KLT) powers? It depends on where your lead is in its decision making and in your sales funnel. Why Should A Buyer Buy From Me? Your conversion rate is influenced directly by how you use your KLT powers at...
Charlie Jones (CJ) owns Civil Engineers Inc (CEI), with 3 salespeople and 7 engineers. CJ is involved in marketing, sales, client services, and administration. As CEI grew, it outgrew its ability to manage marketing and sales. As CJ said, “We did lead...
Imagine the great feeling when sales are growing. Think about when sales stop growing. What causes both? Lead Generation and Lead Management Lead Generation captures the interest of potential customers (leads) at the top of the sales funnel. Its focus is quantity....
Whether you are a retailer, distributor, contractor, or service provider, building your sales pipeline, managing service delivery, and retaining customers are your goals. How can you use your CRM and AI to support these goals? Sales Pipeline, Delivery, Retention...
GETTING TO KNOW YOU “Getting to know you, getting to know all about you.” Those lyrics from “The King and I”, by Rodgers and Hammerstein, describe Anna’s need to understand and connect with the children she’d been hired to teach. Getting to...
