Jun 17, 2025 | CRM
In professional services, every lead is precious, as significant personal time is spent building relationships and trust. Selling services is different than selling soap and your time is spread across marketing, sales, and service delivery. What happens when...
Jun 4, 2025 | CRM
So, you know your ideal client and your marketing initiatives are working. You generate leads but don’t win the ones you want. What’s missing? Lead Management Lead management focuses on building buyer confidence in you and reducing your buyer’s perceived...
May 20, 2025 | CRM
How can you close more sales using your Know, Like And Trust (KLT) powers? It depends on where your lead is in its decision making and in your sales funnel. Why Should A Buyer Buy From Me? Your conversion rate is influenced directly by how you use your KLT powers at...
May 6, 2025 | CRM
Charlie Jones (CJ) owns Civil Engineers Inc (CEI), with 3 salespeople and 7 engineers. CJ is involved in marketing, sales, client services, and administration. As CEI grew, it outgrew its ability to manage marketing and sales. As CJ said, “We did lead...
Apr 22, 2025 | CRM
Imagine the great feeling when sales are growing. Think about when sales stop growing. What causes both? Lead Generation and Lead Management Lead Generation captures the interest of potential customers (leads) at the top of the sales funnel. Its focus is quantity....
