How to Reduce Follow Up Fatigue

Last week, we shared a common problem that many sales and marketing professionals experience, and that is Follow-Up Fatigue. We also shared a few ways to prevent Follow-Up Fatigue. This week, we dive a little deeper into the use of CRM automation as a preventive measure. What is CRM automation? It is a streamline process that […]

What is Follow-Up Fatigue and What to Do About It

Imagine this. As a salesperson, you collect an average of 20 business cards per week. If you work 40 weeks out of the year, that is roughly 800 cards. Now we know that it takes 5-12 touches to close most sales with 10 minutes per touchpoint, so for simplicity’s sake, we’ll say it takes 8 […]

How Google Analytics Dashboards Can Help You Make Better Business Decisions

Google Analytics has been around since November 2005. It changed how we measured website traffic and in the last 14 years, it has evolved tremendously to include tracking Adwords and custom events through Google Tag Manager. On top of this, Google Analytics offers 78 standard reports under five categories. That is a lot of reports […]