With more and more sales teams moving to a remote sales model permanently, it is no surprise that companies are investing in CRM or re-evaluating the CRM that they have. Companies and business owners want a CRM that can help them grow their pipeline and close sales without breaking the bank.

Forrester Research says that leads nurtured in a CRM will convert to a sale 47% of the time; Conversion rates will increase by 300% for companies using a CRM; and, a company’s purchase value will be 40% higher for those companies that use a CRM.

When looking for a CRM or re-evaluating an existing implementation, we believe there are non-negotiables that a CRM platform must have. The non-negotiables are…

• Mobile accessibility
• Simple and easy-to-use interface
• Custom reporting
• Automation
• Segmentation capabilities
• Ability to configure to business goals

The last point is the most important. You need to be able to configure your CRM to your business goals. If you cannot, you may be looking at trying to put a square peg in a round hole.

Cost is also a concern. Most CRM subscriptions are based on cost per seat per month. This can add up quickly when some CRM subscriptions can be $75- $300/seat per month based on features and needs. You don’t want to pay too much for non-negotiables or pay too little and have to compromise. This is a big decision, so we think it would be helpful to do a comparison of X2CRM, Salesforce, Hubspot.

Now, the question is, what is the cost for these CRM platforms. X2CRM will cost you $55/user for non-negotiables plus the additional features listed in the chart. Salesforce ranges from $25 (Essential)/user to $300 (Unlimited)/user. The features listed in the chart may or may not be included in their tiered pricing. Hubspot is $50 per seat per month to $180/user per month. Similar to Salesforce, available features are based on the plan that you choose.

Why are we sharing this with you? We want you to be able to adopt a CRM that configures to your business goals, allows your sales team to work together remotely, helps you close sales faster, and helps you nurture existing customers. As a preferred partner with X2CRM, we implement and configure X2CRM so that it is a profitable asset for your business growth. It is a square peg that fits into the square hole. To learn more, go to our website CRM page and see the benefits and how X2CRM will help you attract more qualified leads, shorten your sales cycle, and close more sales. You can also contact us at jonr@cccsolutions.com or call 301-332-0613 to request a demo.