How do I know if my client acquisition costs (CAC) are too high? How can I lower my CAC? Client Acquisition Costs What are your client acquisition costs? Two ways to measure CAC are: As a percentage of sales revenue. Per client or customer. Add your marketing and...
3 businesses with 3 different products have the same problems: Not enough sales or profits. Company Profiles The 3 companies are: Residential Cleaning Services (RCS) has high travel expenses because the jobs are spread out. Janitorial Supply Company (JSC) has...
Here’s the scenario -You walk into an event, someone corners you, and doesn’t stop talking. It is yucky and the opposite of what you want. You may remember that person, but you may not spend time to know if they are nice or trustworthy, Marketing and sales...
Eddy Tuvinksy (ET) sells for a distributor of cosmetics. Over 25 years, ET has worked at three companies, joining Distro, one year ago. “Steady Eddy” as he is known, has had career success, and knows how to sell! Shortly after joining, ET learned that Distro had a...
Business owners and sales managers ask this question frequently. What are the symptoms that indicate my team needs a CRM? Many sales departments operate successfully without a CRM. Good salespeople make sales. The CRM doesn’t make sales and it doesn’t make bad...
“I would never get a CRM!” said Jim who sold operational consulting services. Mary Jones (MJ), his boss, wanted to implement a CRM and Jim was opposed. What were his reasons? MJOPS MJOPS is 5 years old. MJ has 3 salespeople and has yet to experience consistent growth....
