Middle of the Funnel: Getting Qualified Leads to Become New Sales

In the last couple of blogs, we have discussed the marketing and sales funnel, who’s responsibility it is, and a deeper dive into the top of the funnel. Following the sequence of the funnel, we look at the middle of the funnel which is the duel responsibility of Marketing and Sales that requires communication and […]

See How the Top of the Funnel Looks for B2B Companies

Last week, we wrote about the sales funnel and the responsibilities of Marketing and Sales. The sales funnel needs both Marketing and Sales to be successful. In this blog, we are going to take a deeper look at the Top of the Funnel which includes the first two stages – Prospect/Visitor and Lead. The primary […]

The Sales Funnel: How to Get Marketing and Sales on the Same Page

Every business has a sales funnel. Some businesses have a very concise funnel with specific stages while other businesses manage their sales funnel loosely. If you were to ask business owners who is responsible, you will probably get mixed answers. Some will say Sales and others will say marketing is responsible for managing the funnel. […]