Video is here to stay, and it is only going to evolve. In fact, 87% of marketing professionals use video as a tool to reach customers. Businesses that are not using video as a part of their marketing strategy are missing and losing opportunities. The reason is simple. Buyers love videos. They would rather watch a video than take the time to browse a brochure online or offline.
Recently, we shared a blog about using video in sales. Sales teams that incorporate video into their sales and lead generation cycle recognize that video is a great way to attract leads without missing opportunities. However, the video is just a tool. It is a doorway for your audience to step into your sales funnel. To use your video effectively as a lead-gen tool to capture leads, it needs to incorporate a call-to-action. That call-to-action must be captured by your CRM to provide you with the 1-2 punch to close more sales.
There are two highly effective ways with video to capture leads in your CRM.
1. Use YouTube to create a Card as a call to action.
Before you begin using video as a lead-gen tool, create a YouTube channel to add your videos. YouTube is a great platform to promote your video because it is easy to embed videos on your website and integrate with social platforms like Facebook and LinkedIn.
This is just the beginning. YouTube allows you to add a Card anywhere during the duration of the video. The Card is a call to action that can promote another video, encourage engagement in a poll, or link to an approved website. When you use your video as a lead-gen tool to capture information, you can add a Card that links to a landing page with a CRM contact form. Consumers are more likely to click on the Card than taking it upon themselves to reach out to you after the video.
2. Gate your videos.
Gated content is a marketing method to provide consumers with valuable content in exchange for basic information like name, email, and phone number.
As a sales marketing strategy, you can use a short video as a teaser or trailer for more in-depth content assets like longer video, product demos, or ebooks. This short video can be on a landing page with a simple contact form from your CRM. When they fill out the form, you capture their information as a lead, and the consumer now has access to your valuable content. This can be the beginning of a nurturing drip campaign that you have set up through your CRM.
It is time to take advantage of video and incorporate it into your marketing and selling strategy so you do not lose opportunities. If you need to make a video, but you do not know where to start, read our blog, What to look for in a videographer to make great sales videos. If you are not using a CRM to capture your leads and nurture them through your sales funnel, we would love to talk to you about the benefits of a CRM. Simply fill out the form below, and we will set up a time with you to talk about your sales goal.
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- On October 6, 2020