Marketing and Sales – Who Wins
When sales decline, Marketing and Sales start pointing fingers. The owner becomes upset and Department VPs become defensive. Even solopreneurs who wear both hats, need marketing and sales actions working together. Are Marketing and Sales At Odds Review best clients...
The Last Thing I Need is a CRM
There are many reasons why businesses choose not to get a CRM including: Cost. We are too unique for a cookie cutter. They are too limited so we use spreadsheets. I know who my leads are. Loss of personal touch. It’s true - not every business needs a CRM so who needs...
When Marketing and Sales Disagree
In professional services, every lead is precious, as significant personal time is spent building relationships and trust. Selling services is different than selling soap and your time is spread across marketing, sales, and service delivery. What happens when...
Close More Sales Using MOFU and BOFU
So, you know your ideal client and your marketing initiatives are working. You generate leads but don’t win the ones you want. What’s missing? Lead Management Lead management focuses on building buyer confidence in you and reducing your buyer’s perceived...
Selling with Your Know, Like, and Trust Powers
How can you close more sales using your Know, Like And Trust (KLT) powers? It depends on where your lead is in its decision making and in your sales funnel. Why Should A Buyer Buy From Me? Your conversion rate is influenced directly by how you use your KLT powers at...
Sales Results is What You Want
Charlie Jones (CJ) owns Civil Engineers Inc (CEI), with 3 salespeople and 7 engineers. CJ is involved in marketing, sales, client services, and administration. As CEI grew, it outgrew its ability to manage marketing and sales. As CJ said, “We did lead...
Build Your Sustainable Sales Pipeline
Imagine the great feeling when sales are growing. Think about when sales stop growing. What causes both? Lead Generation and Lead Management Lead Generation captures the interest of potential customers (leads) at the top of the sales funnel. Its focus is quantity....
CRMs and AI – Two Powerful Tools
Whether you are a retailer, distributor, contractor, or service provider, building your sales pipeline, managing service delivery, and retaining customers are your goals. How can you use your CRM and AI to support these goals? Sales Pipeline, Delivery, Retention...
Getting to Know You
GETTING TO KNOW YOU "Getting to know you, getting to know all about you.” Those lyrics from "The King and I", by Rodgers and Hammerstein, describe Anna’s need to understand and connect with the children she'd been hired to teach. Getting to know her audience was key...
Get Marketing and Sales Talking to Each Other
Synergy Solutions, a 10 person consulting firm, faced its greatest challenge. Marketing and sales didn’t talk and Sarah Thompson, the owner, felt the discord threatening to tear apart her company. The Brewing Storm Tension had built for months. Sarah's sales...
What Excites Your Prospects
What excites your prospects? In business and socially, people like to talk about what excites them. When you know where your prospect’s interests lie, you will make the sale or discard the prospect. When the prospect tells you what is exciting, you can tailor your...
Drive Sales – Avoid Sales Slow Downs
Sarah owns Green Home Inc. (GHI), a wholesaler and online retailer of eco-friendly home goods. With 10 employees (five in sales), GHI’s marketing and sales functions were disorganized. Sarah watched her sales team follow up inconsistently, waste time on unqualified...