Whether you are a retailer, distributor, contractor, or service provider, building your sales pipeline, managing service delivery, and retaining customers are your goals.
How can you use your CRM and AI to support these goals?
Sales Pipeline, Delivery, Retention
Managing sales, service, and clients is challenging. Salespeople meet too many unqualified leads. Prospect and client follow up is inconsistent. Time is lost performing manual repetitive tasks; time needed for clients and Very Important Prospects (VIPs).
CRM’s Value – Your Sales Data
To prepare for AI’s impact on sales, ask a set of questions. Here are some to consider:
- How do you know the right places to network?
- At what stage of my sales funnel do prospects lose interest?
- What are the best ways to follow up with each prospect?
- What are repetitive tasks to automate and trigger by preset conditions?
- What happens if a prospect asks for your product, and you are out of stock?
- Imagine if you increased customer re-orders by 50%?
There are many reasons why sales do not materialize. Your CRM contains significant data that can answer your questions.
CRM’s Best Practices
Our past blogs focused on many best practices. Here are 5 great ways to use your CRM without AI:
- Prospect rating – To allocate more time to your VIPs.
- Lead nurturing – Automate and segment to trigger specialized follow up.
- Buyer behavior – Use buyer preferences and order history to Identify bundling promos and re-order reminders.
- Client outreach – Last visit report.
- Prospect tracking – Send sales rep reminders and prospect texts when sales funnel milestones are reached.
Once you combine a robust CRM’s capabilities, your data, and AI, the possibilities expand.
CRMs and AI
AI can review your CRM data, filled with marketing and sales history to enhance a CRM’s best practices. Here are examples where your CRM’s historical data is leveraged by AI:
- Predictive Analytics
- Identify leads most likely to convert using sales funnel history.
- Recommend inventory stock levels to avoid stock outs.
- Lead Nurturing
- Determine optimal method, time, and messaging for prospects.
- Segment prospects by demographics, geographics, and psychographics.
- Identify productive lead sources based on client and prospect history.
- Buyer Behavior
- Recognize product “upsell” and “bundling” opportunities with current customers.
- Automate re-orders with specialized promotions.
- Automation
- Trigger workflows to external and internal audience.
- Initiate internal processes based on real time and historical data.
Using your CRM and asking the right questions are your next steps
Making More Sales
Isn’t that what it’s all about? Your CRM’s data is a valuable asset. Its value expands when you apply AI’s capabilities. Imagine when your:
- Salespeople focus on their VIPs.
- Prospect conversion rates increase.
- Current clients purchase more services or products.
- Inventory costs are reduced as inventory levels are optimized.
The result is more profits and more satisfied customers. How great is that!
As a business owner or sales executive, your CRM will free you up for your highest priorities.
Want 4 to 8 Hours More Per Week
