The Top 3 Social Media Management Platforms that will help you increase engagement and lead generation

Facebook. Twitter. Instagram. YouTube. Pinterest. LinkedIn. Many small businesses are on at least 3 of these platforms. Managing each account can be overwhelming, so social media management platforms were developed to help content managers manage their time and content. There are many good social media manager platforms available to small businesses, so it feels like a repeat of that overwhelming feeling. Which one do I use? How much is it? Is it easy to use?

We want to help you make the best decision for your business regarding social media management, so we are going to share our top 3 recommendations. There are pros and cons to every platform, but in our experience, the following 3 are the best for small businesses.

Buffer has been around for a while and is well established. It gives you the control you need to plan, collaborate, and publish content. Buffer has many features including tailored posts, a calendar, scheduling, analytics, and a workflow with an approval process. Through a 3^rd party premium add-on, you can support comments for Facebook, Twitter, and Instagram.

Supported Networks:
Instagram, Facebook, Twitter, Pinterest and LinkedIn

Pricing:
$15/month for 8 social accounts, 100 scheduled posts and 1 user
$65/month for 8 social accounts, 2,000 scheduled posts and 2 users
$99/month for 25 social accounts, 2,000 scheduled posts and 6 users

Hootsuite, also well established, not only gives you control, but also allows you to bulk schedule. The platform has features to create content for several social media accounts at the same time, scheduling, approval process, custom branded URLS, and analytics.

Supported Networks:
Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress

Pricing:
$45/month for 10 social profiles, unlimited posting and 1 user
$129/month for 20 social profiles, unlimited posting and 3 users
$599/month for 35 social profiles, unlimited posting and up to 10 users

SocialPilot is one of the newer tools. It has been around for a couple of years and proves to be considered. It’s platform is simpler with more profiles and good pricing. SocialPilot’s simplicity is appealing because it offers many features in one dashboard such as bulk scheduling, analytics, and content suggestions. SocialPilot also lets you boost Facebook posts from their platform.

Supported Networks:
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, VK, and Google My Business

Pricing:
$25/month for 25 social profiles, 200 posts/day and 3 team members
$41.66/month for 50 social profiles, 500 posts/day and 5 team members
$83.33/month for 100 social profiles, 1,000 posts/day and 10 team members

Choosing the right social media management platform is a big deal, because it is an investment. You want a platform that is intuitive and easy to use. The last thing you want is to use up all that time you are saving on a support calls because you can’t figure it out. Of the many social media management platforms available, we believe you will be making a good choice if you choose Buffer, Hootsuite, or SocialPilot. We offer social media classes tailored to your company to help your team use social media productively and as a valuable tool for sales and lead generation. Please contact us for more information.

When you stack magnets, their power is exponential.

Stacking Magnets

Think about your best clients and what actions they took when first buying from you. Build magnets based on these actions. Here are examples of how to stack magnets:

Fractional CFO Service Company

TOFU – Cash-Flow Forecast Template for Founders.
MOFU – 3-part email class on “Scaling from 500K to 5M using videos.
BOFU – Free 30-minute “Financial Check” with a 90-day pilot option.

. Residential HVAC / Plumbing Contractor

TOFU – Seasonal Maintenance Checklist to Avoid Breakdowns
MOFU – Educational videos on “What To Check Before Calling For Help.
BOFU – Free home system inspection plus a discount on annual plans.

Specialty Retailer or E-Commerce Shop

TOFU – “Find Your Perfect Product Style” quiz with personalized recommendations and a small first-order discount.
MOFU – How-To Guides, Lookbooks, and Comparisons

BOFU – Limited-time starter kit, cart-abandonment coupons, and free shipping.

This “magnet stack” approach—clear value at each stage, linked to your core offer—will pull the right prospects from curiosity to commitment.

Getting it Done

Apex Advisory Group, a professional services firm, had four sales reps plus the owner selling and servicing clients, but deals were inconsistent and follow-up was ad-hoc.

Apex engaged CCC, www.cccsolutions.com, to help build their sustainable sales pipeline. The team focused on the ideal client’s journey, selected magnets, and created a sales process to manage prospects. The magnets were:

TOFU – Risk and Readiness Checklist.

MOFU – Quarterly Webinars and Case Studies

BOFU – Business Circle Invitation

CCC set up X2CRM to segment, track, and reach prospects and remind salespeople to follow up. At every stage, the CRM captured new information and responded based on specific prospect actions.

Apex Today

Apex now has a repeatable sales engine: Their magnets consistently attract new prospects, X2CRM nurtures and scores them, and the sales team focuses its energy on the best opportunities.

With CCC Solutions guiding strategy and configuration, Apex built a sustainable, measurable pipeline that increased sales while reducing the chaos of manual follow-up.

FREE ebook:
Build More Revenue with Less Follow Up Fatigue

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