Have you ever been to presentations that are so boring that you would rather watch a sloth climb a tree? Have you seen presentations that grabbed your attention in such ways that you did not want them to end? Presentations are a common method to help salespeople and business owners sell their products services and ideas. Presentations are used in sales pitches, demos, workshops, and board meetings just to name a few.
When we market our product, service, or ourselves, we want our presentation to grab the audience’s attention whether it is one person in a sales pitch or executives in a board meeting. It is possible for all of us to create such a presentation.
Here are 3 ways to use your data to create attention-grabbing presentations.
- Turn your presentation into a story
We all like stories, right? Why? Stories invite us to become a part of them. When you think of your presentation as a story, you are inviting your audience to be involved. People do not bond with numbers and statistics, but they do bond with numbers and statistics that are framed within a story. Consider creating a fictional persona with a scenario that mirrors real-life examples that relate to them and then use content like numbers, stats, and visuals to support it. You will get more engagement instead of a “deer staring into headlights” during your presentation.
- Use Your CRM and analytics sources for relevant and accurate data
When creating presentations that are driven by data, your CRM and analytics platforms can be your best friend. However, when you are diving into your data, you will find many interesting patterns and the tendency will be to show it all. Too much data can be overwhelming and even confusing, so you need to know what your presentation goal is before you look at your data. You can do this by answering two questions.1) Who is my audience? And, 2) what do I want them to do?Are they a qualified lead and do you want them to purchase? Are they an executive on your board who is very influential in your industry and do you want them to talk to key people? When you can answer those questions, you can go to your CRM and analytics to pull out relevant and accurate data. This data will help them understand and take action.
- Choose the right data visualization
There are many ways to visualize pieces of data. You can use a pie chart, line chart, or hierarchical graph to display your data, but which one is the right one. This is where you need to put your own preferences aside and decide which visuals will resonate with your audience the best. When you use software like PowerPoint, you can test your visuals and see how the data looks. You can also test color schemes with your visuals to make the most impact. Be creative but remember your audience and your brand when choosing visuals and color schemes.
Your presentation does not have to be just like all the others. You have the power to make your data interesting and attention-grabbing and following these recommendations will help. If you have questions or would like to learn how to use PowerPoint and other Microsoft products to make great presentations, contact us at email@example.com or 301-332-0613.
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- On May 12, 2020