How Google Analytics Dashboards Can Help You Make Better Business Decisions

Google Analytics has been around since November 2005. It changed how we measured website traffic and in the last 14 years, it has evolved tremendously to include tracking Adwords and custom events through Google Tag Manager. On top of this, Google Analytics offers 78 standard reports under five categories. That is a lot of reports and thinking about Google Analytics can make you hyperventilate

Hyperventilation obviously is not Google’s end goal for you. Google wants you to be able to track user behavior and understand your target audience so that you can make business decisions that will profit your small business. It is not necessary for you to analyze all 78 reports. It is, however, necessary for you to analyze the right reports for two reasons.

The right reports help stay focused on your business goals. When you know what you want to accomplish with your website and google ad campaigns, whether it is lead generation or brand awareness, you can analyze the reports that are most relevant to your business goals.
The right reports help you stay consistent. If you and your team do not have goals, it is very easy to jump around. This often happens when someone asks a question that about a metric which leads you down a rabbit hole. When you know your goals and have the best reports in place, you can keep the conversation on track.

To help you focus on the right reports for your goals, Google created Dashboards. Dashboards lets you create custom reports and metrics using a collection of widgets as well as share them. This is very helpful when you want to monitor a metric from one report and a metric from another report.

When you create a new Dashboard under Customization, you may find yourself a little overwhelmed once again with the choices and variations. Fortunately, you can find free templates of dashboards that align with common business goals. Here are a few that you can download to help you get started.

When you create Google Analytics Dashboards, you will be able to focus on the right reports as a group and make better business decisions, because everyone will be on the same page. Rabbit trails and irrelevant reports derail your goals. If you have not already created Google Analytics Dashboards, now is the time. Meet with your team. Decide on your goals together and then create dashboards to help you measure those goals. If you have questions about Google Analytics Dashboards, please contact us.

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When you stack magnets, their power is exponential.

Stacking Magnets

Think about your best clients and what actions they took when first buying from you. Build magnets based on these actions. Here are examples of how to stack magnets:

Fractional CFO Service Company

TOFU – Cash-Flow Forecast Template for Founders.
MOFU – 3-part email class on “Scaling from 500K to 5M using videos.
BOFU – Free 30-minute “Financial Check” with a 90-day pilot option.

. Residential HVAC / Plumbing Contractor

TOFU – Seasonal Maintenance Checklist to Avoid Breakdowns
MOFU – Educational videos on “What To Check Before Calling For Help.
BOFU – Free home system inspection plus a discount on annual plans.

Specialty Retailer or E-Commerce Shop

TOFU – “Find Your Perfect Product Style” quiz with personalized recommendations and a small first-order discount.
MOFU – How-To Guides, Lookbooks, and Comparisons

BOFU – Limited-time starter kit, cart-abandonment coupons, and free shipping.

This “magnet stack” approach—clear value at each stage, linked to your core offer—will pull the right prospects from curiosity to commitment.

Getting it Done

Apex Advisory Group, a professional services firm, had four sales reps plus the owner selling and servicing clients, but deals were inconsistent and follow-up was ad-hoc.

Apex engaged CCC, www.cccsolutions.com, to help build their sustainable sales pipeline. The team focused on the ideal client’s journey, selected magnets, and created a sales process to manage prospects. The magnets were:

TOFU – Risk and Readiness Checklist.

MOFU – Quarterly Webinars and Case Studies

BOFU – Business Circle Invitation

CCC set up X2CRM to segment, track, and reach prospects and remind salespeople to follow up. At every stage, the CRM captured new information and responded based on specific prospect actions.

Apex Today

Apex now has a repeatable sales engine: Their magnets consistently attract new prospects, X2CRM nurtures and scores them, and the sales team focuses its energy on the best opportunities.

With CCC Solutions guiding strategy and configuration, Apex built a sustainable, measurable pipeline that increased sales while reducing the chaos of manual follow-up.

FREE ebook:
Build More Revenue with Less Follow Up Fatigue

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