Dominate Search Engine Results with SEO (Part 2)

Continued from last week … Here are other suggestions to think about if you want to dominate SEO results.

Use social media to involve your customers. Engage with your brand and talk to your clients and viewers. Without this, you are just another faceless business. Think of it as time to get personal with your clients by using Facebook, Twitter, and LinkedIn. Be selective in the sites you join because a loyal customer base is key (quality versus quantity).

Another great way to ensure that much-coveted #1 spot is by “earning links.” Inbound links are paramount. One of the best ways to get links is to provide quality objective research to your industry. Highlight competitors who do a great job and offer insights that anyone in your industry will value. When you produce content that others find useful to their viewers, they will share it.

What continues to be the mainstay for SEO experts? Keywords! Know and understand traffic patterns, buying habits, and purchase patterns. This helps you target people in a more efficient and productive manner. Using this kind of in-depth research can yield continued success. Choose one keyword and keyword phrase for a targeted page and include the keyword phrase in relevant locations two to three times in the content.

A tech expert once said, “Whenever somebody asks me how long search engine optimization takes, I counter by asking them, ‘How long does marketing take?'” SEO is a long-term marketing tactic, which requires time and an ongoing investment. Plan on being in it for the long haul. Once you commit, you’ll find that SEO is a marketing strategy with one of the best ROIs.

If you would like to know more, please contact us.

When you stack magnets, their power is exponential.

Stacking Magnets

Think about your best clients and what actions they took when first buying from you. Build magnets based on these actions. Here are examples of how to stack magnets:

Fractional CFO Service Company

TOFU – Cash-Flow Forecast Template for Founders.
MOFU – 3-part email class on “Scaling from 500K to 5M using videos.
BOFU – Free 30-minute “Financial Check” with a 90-day pilot option.

. Residential HVAC / Plumbing Contractor

TOFU – Seasonal Maintenance Checklist to Avoid Breakdowns
MOFU – Educational videos on “What To Check Before Calling For Help.
BOFU – Free home system inspection plus a discount on annual plans.

Specialty Retailer or E-Commerce Shop

TOFU – “Find Your Perfect Product Style” quiz with personalized recommendations and a small first-order discount.
MOFU – How-To Guides, Lookbooks, and Comparisons

BOFU – Limited-time starter kit, cart-abandonment coupons, and free shipping.

This “magnet stack” approach—clear value at each stage, linked to your core offer—will pull the right prospects from curiosity to commitment.

Getting it Done

Apex Advisory Group, a professional services firm, had four sales reps plus the owner selling and servicing clients, but deals were inconsistent and follow-up was ad-hoc.

Apex engaged CCC, www.cccsolutions.com, to help build their sustainable sales pipeline. The team focused on the ideal client’s journey, selected magnets, and created a sales process to manage prospects. The magnets were:

TOFU – Risk and Readiness Checklist.

MOFU – Quarterly Webinars and Case Studies

BOFU – Business Circle Invitation

CCC set up X2CRM to segment, track, and reach prospects and remind salespeople to follow up. At every stage, the CRM captured new information and responded based on specific prospect actions.

Apex Today

Apex now has a repeatable sales engine: Their magnets consistently attract new prospects, X2CRM nurtures and scores them, and the sales team focuses its energy on the best opportunities.

With CCC Solutions guiding strategy and configuration, Apex built a sustainable, measurable pipeline that increased sales while reducing the chaos of manual follow-up.

FREE ebook:
Build More Revenue with Less Follow Up Fatigue

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