Do you have a customer-centric digital marketing strategy?

If you were asked to define “digital marketing”, how would you define it? You may say it is how you market your business by using your website or your social media profiles. You could say that digital marketing is your search engine optimization (SEO) strategy. It could be Google adwords. Many of us tend to focus on one area. For instance, a marketing agency may come into your organization to help you provide a digital strategy, but what they are actually focusing on is your web and social presence and putting other areas on the backseat. Another agency may say they are a digital marketing agency, but they focus on SEO.

Our answer? All of the above and then some.

We believe digital marketing is a customer-centric mindset that puts their customers’ needs first and then uses the right avenue such as Google ads, social media, and blogs to reach our customers’ intended audience.

It is important to have the customer-centric mindset in your business. We want to share ways to foster a digital marketing mindset as an organization:

Always take time to understand your customer: It is very easy to make assumptions based on positive past performance, Customer behavior is always evolving. Through consistent feedback from conversations, emails, and surveys, you will be able to stay on top, and even predict, behavioral change.
Do not chase the new shiny object: This may be more for executives and department leaders. Many companies want to be known as cutting edge, but it is better to be known as a smart company. When smart companies listen to their customers, they know when to integrate new technology and platforms and when to continue using existing technology. When you chase the new technology for the sake up being cutting edge, it can often distract from the business goals and cost the organization.
Set goals and adapt as needed: Many organizations take the right step of setting up goals, but do not take the time to adapt the goals to customer trends and behavior. Successful adaption is a digital marketing mindset that shows you are customer-centric. Adapting does not mean you are changing your goal. The end goal is the same but how you get there may need to change.
Hold each other accountable: Customer-centric organizations are team builders. With digital marketing, it is important to hold each other accountable by having weekly or bi-weekly meetings, testing new technology and making a group decision, and constantly talking to your existing customers.

You want 2019 to be successful, so now is the time to evaluate your digital marketing. We would be happy to facilitate the evaluation, please contact us to learn more.

When you stack magnets, their power is exponential.

Stacking Magnets

Think about your best clients and what actions they took when first buying from you. Build magnets based on these actions. Here are examples of how to stack magnets:

Fractional CFO Service Company

TOFU – Cash-Flow Forecast Template for Founders.
MOFU – 3-part email class on “Scaling from 500K to 5M using videos.
BOFU – Free 30-minute “Financial Check” with a 90-day pilot option.

. Residential HVAC / Plumbing Contractor

TOFU – Seasonal Maintenance Checklist to Avoid Breakdowns
MOFU – Educational videos on “What To Check Before Calling For Help.
BOFU – Free home system inspection plus a discount on annual plans.

Specialty Retailer or E-Commerce Shop

TOFU – “Find Your Perfect Product Style” quiz with personalized recommendations and a small first-order discount.
MOFU – How-To Guides, Lookbooks, and Comparisons

BOFU – Limited-time starter kit, cart-abandonment coupons, and free shipping.

This “magnet stack” approach—clear value at each stage, linked to your core offer—will pull the right prospects from curiosity to commitment.

Getting it Done

Apex Advisory Group, a professional services firm, had four sales reps plus the owner selling and servicing clients, but deals were inconsistent and follow-up was ad-hoc.

Apex engaged CCC, www.cccsolutions.com, to help build their sustainable sales pipeline. The team focused on the ideal client’s journey, selected magnets, and created a sales process to manage prospects. The magnets were:

TOFU – Risk and Readiness Checklist.

MOFU – Quarterly Webinars and Case Studies

BOFU – Business Circle Invitation

CCC set up X2CRM to segment, track, and reach prospects and remind salespeople to follow up. At every stage, the CRM captured new information and responded based on specific prospect actions.

Apex Today

Apex now has a repeatable sales engine: Their magnets consistently attract new prospects, X2CRM nurtures and scores them, and the sales team focuses its energy on the best opportunities.

With CCC Solutions guiding strategy and configuration, Apex built a sustainable, measurable pipeline that increased sales while reducing the chaos of manual follow-up.

FREE ebook:
Build More Revenue with Less Follow Up Fatigue

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