How to Make Your CRM Your Greatest Asset

Your CRM should be your company’s greatest sales asset, but, in reality, it is often treated as an annoying technology platform that salespeople, project managers, and many other employees are required to use. Why is that? Why do employees not take it seriously? It could be that it is the third CRM in 2 years. […]

In the New Year, Revisit Your Marketing Strategy

Your marketing strategy is a high-level plan of action set to achieve your goals. How do you know if your marketing strategy is working? Companies use data, collected from the implementation of the strategy’s tactics, to help them make informed decisions, make necessary adjustments, and stay on track to achieve their goal. Here are 4 […]